Rask, M. (2001). Literature about cultural distances on the Net - A teaching note. Aalborg University, International Business Economics, Study Material Series, 13.
In this teaching note literature about the psychic distances in terms of differences in language and cultural background will be the main focus. However, differences in political-economical contexts can also be seen as psychic distances because the political-economical contexts are to some extend defined by the macro-culture of the current country. The teaching note is organized so that the first section introduces you to more literature about Internet and distances. The next section, which are considered as the main section of the teaching note present literature about psychic distances in terms of differences in language and cultural background. The last section considers background material that can be used to reflect over in problem formulations and a like.
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