Dholakia, N., Rask, M. & Dholakia, R. (Eds.). (2006). M-Commerce: Global Experiences and Perspectives. Hershey PA: Idea Group Publishing (To be published March 2006) ISBN: 1-59140-316-2
Buy the book: Danish people - Others
Sample: Danish M-commerce Background. This is a part of the Danish country study found in the book.
Radio Interview: Ny bog om mobilhandel
M-Commerce: Global Experiences and Perspectives
focuses on the emerging growth of mobile telecommunications and mobile commerce
around the world. To provide a global perspective, this book describes
approaches from three major regions of the world - North America, Europe, and
Asia-Pacific – and highlights several countries from each region. These
countries are significant because of their large existing base of mobile telecom
users, their future potential, their innovativeness in mobile telecom technology
development, and their leadership in launching new mobile applications.
M-Commerce: Global Experiences and Perspectives contains chapters from
authors of many countries, and while each chapter examines a specific country
in-depth, all the chapters use a common integrative framework called the CLIP
(communications, locatability, information provision, and payment processing)
application-theoretical framework. These four core functions underlie various
mobile telecommunications services offered worldwide. This conceptual framework
facilitates a deeper understanding of the effective business strategies for
m-commerce.
