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Rask, M. (2011). The Global dimensions of Business Models, 1. Draft. Aarhus, Denmark: Department of Management, Business and Social Sciences, Aarhus University

The Global dimensions of Business Models, 1. Draft

This article has identified, defined and described the global business model as an integration of upstream and downstream structural design elements with content (products and offerings), governance (modes of operation) and the geographic scope. When designing global business models, the geographic scope is international in upstream as well as in downstream activities in contrary to domestic, export-based and import-based business models. These value-adding activities can be handled by many types of modes of operation where licensing, franchising, joint ventures and sales and production subsidiaries are the most global ones, and the offerings and products can be standardized, adapted, specialized or coordinated in order to handle the distances between the different contexts.

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  Morten Rask 1997-2011