Klitmøller, Anders; Rask, Morten; Jensen, Nevena & Jensen, Ole Jensen (2011) Sustainable consumer voices : Userinsights as inspirational locomotive for design strategies. Cambridge Academic Design Management Conference, Cambridge, United Kingdom
Sustainable consumer voices : Userinsights as inspirational locomotive for design strategies
Abstract
Aiming to explore how user driven innovation can inform high level design
strategies, an in-depth empirical study was carried out, based on data from 50
observations of private vehicle users. This paper reports the resulting 5
consumer voices: Technology Enthusiast, Environmentalist, Design Lover,
Pragmatist and Status Seeker. Expedient use of the voices in creating design
strategies is discussed, thus contributing directly to the practice of high
level design managers. The main academic contribution of this paper is
demonstrating how applied anthropology can be used to generate insights into
disruptive emergence of product service systems, where quantitative user
analyses rely on historical continuation.
