Morten Rask - Curriculum Vitae

januar 19, 2012

Work and Contact Information

Title	Associate Professor in International Business, Ph.D. Head of MSc Programmes
Affiliation:	Department of Business Administration, Business and Social Sciences, University of Aarhus
Address:	Haslegaardsvej 10, block D, Office HG 509, DK-8210 Aarhus V, Denmark
Work Phone:	+45 87165161
Work Fax:	+45 8948 6125
Private Phone:	+45 98129031
Private Mobile:	+45 51807508
Private Address:	Kirkevænget 7B, DK-8362 Hørning, Denmark
E-mail:	mr@morten-rask.dk mra@asb.dk
WWW:	www.morten-rask.dk http://au.dk/en/mra@asb.dk

Academic experiences

Aarhus School of Business

Assistant Professor of International Business, Department of International Business, January 2004 - October 2005
Teaching Assistant, Department of Marketing & Department of International Business, September 2002 - January 2004

University of Rhode Island, USA

Visiting Scholar, Research Institute for Telecommunications and Information Marketing, College of Business Administration, September-October 1999 & March-April 2000

Aalborg University

External lecturer of E-commerce, Master of Business and Administration, Marketing specialization, Aalborg University, February 2005 - June 2006
Assistant Professor of International Business Economics, Department Business Studies, August 2001 - December 2003
Teaching Assistant Professor, Department of Business Studies, March-July 2001
Research Assistant Professor, PITNIT, Department of Computer Systems, August 2000 - February 2001
Doctoral Research Student, International Business Economics, Department of Development and Planning, August 1997- July 2000
Research Assistant, International Business Economics, Department of Development and Planning, March-July 1997

Practical Experiences

2007-2009	Adviser in e-business at Vesterzone
2007	Member of business network: Erhvervsforum Århus
2004	Adviser in a e-business strategy group at Sonofon/Telenor Mobil/djuice
1997-1999	Member of the business network with focus on the commercial use of Internet (ikom)
1997-	Talks for firms, business consultants, and public authorities.
1995	Trainee in the Marketing Department at Centigram Communications Corporation, Silicon Valley, The United States of America

Educational Background

2010	Art & Craft of Discussion Leadership Seminar, Harvard Business School, Boston, June 10-11
2001-2002	University Teacher Education Program for Assistant Professors, Aalborg University
1998	The University’s Teaching Foundation Course at the Centre for University Teaching and Learning, Aalborg University
1997-2000	Ph.D. in International Business Economics, Aalborg University Global Industriel E-handel [Global Industrial E-business]
1994-1997	Master of Science in Economics and Business Administration, International Business Economics, Aalborg University Final Thesis: International Marketing on the World Wide Web [International Marketing on the World Wide Web]

Academic Awards

Outstanding Paper Award Winner, Journal of Research in Interactive Marketing at the Literati Network Awards for Excellence 2010
Tuborgfondets Erhvervsøkonomiske Pris 1999

Journal Articles

Nørskov, S. V.& Rask, M. (2011) Observation of Online Communities : A Discussion of Online and Offline Observer Roles in Studying Development, Cooperation and Coordination in an Open Source Software Environment. Forum Qualitative Sozialforschung / Forum: Qualitative Social Research, 2 (3)

Lauring, J. & Rask, M. (2010). Før, under og efter middagen: Charterturisme som eksempel på deltagelsens betydning i oplevelsesøkonomien. Ledelse & Erhvervsøkonomi. 2010 (3)

Rask, M., Korsgaard, S. T., & Lauring, J. (2010) When international management meets diversity management – the case of IKEA. European Journal of International Management, 4 (4) 396-416.

Ivang, R., Rask, M., & Hinson, R. (2009). B2B Inter-Organisational Digitalisation Strategies - Towards Interaction Based Approach. Direct Marketing/Journal of Research in Interactive Marketing, 3 (4).

Mathews, J.A., Andersen, P.H., & Rask, M. (2009). Integrating private transport into renewable energy policy: The strategy of creating intelligent recharging grids. Energy Policy, (7), 2481-2486

Rask, M., Strandskov, J. & Håkonsson, D.D. (2008). Theoretical perspectives on the internationalization of firms. Journal of Teaching in International Business, 19 (4), 320-34.

Rask, M. (2008). The Reach and Richness of Wikipedia: Is Wikinomics only for the rich countries? First Monday, 13 (06)

Andersen, P. H., & Rask, M. (2008). Taking action: New ways of student and manager involvement in business education. Marketing Intelligence & Planning, 26 (2), 145-165.

Rask, M. & Kragh, H. (2004). Motives for e-marketplace participation: Differences and similarities between buyers and suppliers. Electronic Markets, 14 (4), 270-283

Rask, M. (2004). Aktionslæring og Aktionsforskning - Refleksioner over et kursusforløb i Internet marketing [Action Learning and Action Research - Reflections on a Course of Lectures in Internet Marketing]. Ledelse og Erhversøkonomi, 2004 (1), 33-44.

Andersen, P. H., & Rask, M. (2001). Supply chain management: New organisational practices for changing procurement realities. Journal of Purchasing & Supply Management, 2003(9), 83-95.

Rask, M. og Buch, N. J. (1999): International Markedsføring på World Wide Web. [International Marketing on the World Wide Web - Concepts for Understanding and Action] Ledelse og Erhversøkonomi 1/99

Conference Papers

Madsen, Mona Toft & Rask, Morten (2011) Global Leadership through Flexpatriation. Paper presented at Paper presented at EJIM IMD Conference, Lausanne, Switzerland

Klitmøller, Anders & Rask, Morten (2011): Sådan skabes 'grønne' markeder : En case om bæredygtig idéudvikling på tværs af organisatoriske grænser. Paper presented at Workshop om Bæredygtighed og Social Ansvarlighed, Aarhus, Denmark

Klitmøller, Anders; Rask, Morten; Jensen, Nevena & Jensen, Ole Jensen (2011) Sustainable consumer voices : Userinsights as inspirational locomotive for design strategies. Cambridge Academic Design Management Conference, Cambridge, United Kingdom

Rask, Morten & Servais, Per (2011) Models of International Entrepreneurship – An Eclectic Meta-Theoretical Overview. AIB Annual Meeting 2011, Nagoya, Japan.

Rask, Morten & Lauring, Jakob (2011) Patterns of Sustainability Values among Subsidiaries. AIB Annual Meeting 2011, Nagoya, Japan.

Rask, Morten ; Madsen, Ena Alvarado ; Lauring, Jakob (2010) Focus and domain of sustainability values: The case of the world's top manufacturer of renewable energy equipment. Konferencen: Det Danske Ledelsesakademi, Aalborg, Danmark, 6. december 2010 - 7. december 2010.

Klitmøller, Anders ; Rask, Morten ; Jensen, Anne Flemmert ; Walde, Mia. (2010) Designing business actor strategies for the electrical vehicle market: An explorative approach. 2010. Konferencen: DESIRE - Creativity and Innovation in Design, Århus, Danmark, 16. august 2010 - 17. august 2010.

Rask, Morten ; Klitmøller, Anders. (2010) Organizing for creativity across organizational boundaries for Business Actors in Emerging Markets: The Case of etrans Design Collaboration. 2010. Konferencen: Nordic Workshop on Interorganizational Research., nr. 20, Sandbjerg, Danmark, 16. august 2010 - 18. august 2010.

Andersen, P. H., & Rask, M. (2009, June 4-7). Market framing efforts of the Environmental Market Maker Better Place Denmark. Paper to be presented at the 2009 Macromarketing Seminar, Kristiansand, Norway.

Rask, M., Andersen, P. H., Linneberg, M. S., & Christensen, P. R. (2009, June 4-7). Local Design & Global Dreams – Emerging Business Models creating the Emergent Electric Vehicle Industry. Paper to be presented at the 2009 Macromarketing Seminar, Kristiansand, Norway.

Lauring, J., Linneberg, M. S., & Rask, M. (2009). International Diversity Management: Differences in Human Resources, Social Categorization and Power, Paper to be presented at the 2009 Academy of Management Meeting, August 7-11, Chicago, USA

Rask, M., & Bøllingtoft, A. (2008). The Export Incubator:Leveraging export assistance through networking?, Paper presented at the Internationalisation of Companies and Inter-cultural Management. Rebild, Denmark.

Ivang, R., & Rask, M. (2008). B2B Inter-Organisational Digitalisation Strategies - Towards Interaction Based Approach. Paper presented at the 8th Annual Conference, International Academy of E-Business, San Francisco, California.

Korsgaard, S. T., Rask, M., & Lauring, J. (2007). The diversity management paradox in globalization - the Swedish IKEA way. Paper presented at the conference: Ledelse - fra viden til handling, Århus, Danmark.

Rask, M. (2007). The Reach and Richness of Wikinomics: Is the free web-based encyclopedia Wikipedia only for the rich countries? In: Proceedings of the Joint ISMD and Macromarketing Conference 2007. Journal of Macromarketing, 2007.

Rask, M. (2005) Exporting Complex Digital Products: Motives and Entry Modes. Paper presented at the 9th International Conference on Marketing and Development, Thessaloniki, Greece, June 8-11, 2005

Rask, M., & Petersen, B. (2004, 27 October). International Entry Modes for Digital Product Providers. Paper presented at the Globalisation, Internationalisation of Companies and Cross-cultural Management, Comwell Rebild Bakker, Denmark.

Ramanathan, S., & Rask, M. (2003, January 4-7). An Introduction to Export Assistance in the Internet Age. Paper presented at the 8th International Conference on Marketing and Development, Bangkok, Thailand.

Rask, M. (2002). Aktionslæring og Aktionsforskning - Refleksioner over et kursusforløb i Internet marketing. [Action Learning and Action Research - Reflections on a Course of Lectures in Internet Marketing] Paper presented at the Konference i Aktionsforskning, 12. - 13. september 2002, Aalborg Universitet.

Rask, M., & Dholakia, N. (2001). Next to the Customer's Heart and Wallet: Frameworks for Exploring the Emerging M-commerce Arena. In M. V. Ram Krishnan (Ed.), 2001 AMA Winter Marketing Educators' Conference, (Vol. 12, pp. 372-378). Marriott Mountain Shadows Resort, Scottsdale, Arizona: American Marketing Association

Rask, M. (1999). Strategies of International Marketing on the Web used by Danish Companies. Paper presented at the Conference on telecommunication and information markets 1999, Providence, Rode Island, USA.

Books

Dholakia, N., Rask, M. & Dholakia, R. (Eds.). (2006). M-Commerce: Global Experiences and Perspectives. Hershey PA: Idea Group Publishing

Ivang, R., Rask, M., & Christensen, E. A. (2002). E-markedspladser - Et springbræt for dansk eksport. [E-marketplaces - A Starting point for Danish Export] Gylling: Samfundslitteratur.

Hørlück, J.; P. Kræmmergaard; M. Rask & J. Rose (Eds.). (2001). Organizing for Networked Information Technologies - Cases in Process Integration and Transformation. Aalborg, Denmark: Aalborg University Press

Rask, M. (2001). Global Industriel E-handel. [Global Industrial E-business]. Ph.D Thesis, Aalborg University, Aalborg, Danmark

Reviewed Book Chapters

Dholakia, N., Rask, M., & Dholakia, R. R. (2006). It's an M-World After All: Lessons from Global Patterns of Mobile Commerce. In N. Dholakia; M. Rask & R. R. Dholakia (Eds.), M-Commerce: Global Experiences and Perspectives. Hershey PA: Idea Group Publishing.

Rask, M. (2006). M-commerce in Denmark: Experiences and Perspectives. In N. Dholakia; M. Rask & R. R. Dholakia (Eds.), M-Commerce: Global Experiences and Perspectives. Hershey PA: Idea Group Publishing.

Dholakia, N., Rask, M., & Dholakia, R. R. (2006). Mobile Communications and Mobile Commerce: Conceptual Frames to Grasp the Global Tectonic Shifts. In N. Dholakia; M. Rask & R. R. Dholakia (Eds.), M-Commerce: Global Experiences and Perspectives. Hershey PA: Idea Group Publishing.

Dholakia, N., & Rask, M. (2004). Configuring Mobile Commerce Portals for Business Success. In Shi, N. S. (Ed.), Mobile Commerce Applications (pp. 76-94). Hershey, PA: Idea Group Publishing.

Rask, M. (2002). Evolution of Web-based International Marketing: Patterns Exhibited by Danish Companies. In Dholakia, N., et al. (Eds.), Global E-Commerce and Online Marketing (pp. 99-110). Greenwich, CT: Quorum Books.

Other Book Chapters

Dholakia, N., Rask, M., & Dholakia, R. R. (2008). It's an M-World After All: Lessons from Global Patterns of Mobile Commerce. In Annie Becker (Ed.), Electronic Commerce: Concepts, Methodologies, Tools, and Applications. Hershey PA: Idea Group Publishing.

Fenger, H. H., & Rask, M. (2005). Eksport via indkøbsbaserede e-markedspladser: Den amerikanske restaurationsbranche [Export through buying-centric e-marketplaces: The case of the American catering-industry]. In Andersen, K. V. (Ed.), Internethåndbogen, 4/Juli (pp. 5.4, 1-18). København: Børsens Ledelseshåndbøger.

Rask, M. (2005). Strategiske udfordringer for e-commerce og m-commerce. [Strategic challenges for e-commerce and m-commerce] In K. V. Andersen (Ed.), Internethåndbogen, 3/Maj (pp. 3.2, 1-8). København: Børsens Ledelseshåndbøger.

Ramanathan, S., & Rask, M. (2004). An Introduction to Export Assistance in the Internet Age. In J. Damsgaard; J. Hørlück; P. Kræmmergaard & J. Rose (Eds.), Organizing for Networked Information Technologies (pp. 119-131). Aalborg, Denmark: Aalborg University Press.

Rask, M. (2001). Scanima A/S - Fra tilfældig til succesfuld Web-strategi. [Scanima A/S - From Casual to Successful Web-strategy]. In ITEK & Dansk Industri (Eds.), e-Business - En nødvendig omstilling af danske virksomheder. København: Dansk Industri.

Damsgaard, J., & Rask, M. (2001). Introduction. In J. Hørlück; P. Kræmmergaard; M. Rask & J. Rose (Eds.), Organizing for Networked Information Technologies - Cases in Process Integration and Transformation (pp. 9-13). Aalborg, Denmark: Aalborg University Press

Rask, M., & Møller, C. (2001). The Development of Web Marketing Strategy at Scanima A/S. In J. Hørlück; P. Kræmmergaard; M. Rask & J. Rose (Eds.), Organizing for Networked Information Technologies - Cases in Process Integration and Transformation (pp. 17-29). Aalborg, Denmark: Aalborg University Press.

Kræmmergaard, P., Møller, C., & Rask, M. (2001). ERP in 100 days at the Martin Group. In J. Hørlück; P. Kræmmergaard; M. Rask & J. Rose (Eds.), Organizing for Networked Information Technologies - Cases in Process Integration and Transformation (pp. 105-119). Aalborg, Denmark: Aalborg University Press

Rask, M. (2000) Nordjyske virksomheders anvendelse af Internettet [Firm's use of Internet in Northern Jutland]. In A. N. Gjerding (Ed.), Det nordjyske erhvervslivs internationalisering og konkurrenceevne. (Nep Publikation no. 12). Aalborg, Denmark: Centre for International Studies, Aalborg University. ISSN 1397-856X

Working Papers

Rask, M. (2011). The Global dimensions of Business Models, 1. Draft. Aarhus, Denmark: Department of Management, Business and Social Sciences, Aarhus University

Rask, M. (2006). Interaktion mellem virksomhedens og universitetets handlings- og reflektionsrum gennem aktionslæring og aktionsforskning. Strategy Lab, Working Paper.

Rask, M. (2004). Internet i internationale virksomheder - Et undervisningsnotat [Internet in international firms - A teaching note] (2. udgave): Working Paper, No. 04-9, Department of International Business, Aarhus School of Business, Denmark.

Rask, M. (2003). Internet i internationale virksomheder - Et undervisningsnotat. [Internet in international firms - A teaching note]. Aalborg Universitet, International Business Economics, Study Material Series, 14.

Ivang, R., & Rask, M. (2003). Internet-based research techniques when global e-business is the focus. Unpublished Working Paper, Denmark, Aalborg University.

Dholakia, N., & Rask, M. (2002). Configuring Mobile Commerce Portals for Customer Retention. RITIM Workingpaper.College of Business Administration: University of Rhode Island, USA

Rask, M., & Kristensen, J. B. (2002). Export Promotion: An annotated bibliography. Aalborg, Denmark: Unpublished Working paper, Department of Business Studies, Aalborg University.

Dholakia, N., & Rask, M. (2002). Dynamic Elements of emerging Mobile Portal Strategies: M-Commerce is all about Personalization, Permission and Specification. RITIM Workingpaper, College of Business Administration: University of Rhode Island, USA

Rask, M. (2001). Literature about cultural distances on the Net - A teaching note. Aalborg University, International Business Economics, Study Material Series, 13.

Sørensen, O. J., & Rask, M. (2001). Projekt SMV-Internationalisering i Nordjylland (SMV-IN). [Project International-SME in Northern Jutland, Denmark] Aalborg University, International Business Economics, NEP-publication no. 13.

Rask, M. & Dholakia, N. (2000): Next to the Customer's Heart and Wallet: Frameworks for Exploring the Emerging M-commerce Arena, RITIM Workingpaper, College of Business Administration: University of Rhode Island, USA

Rask, M. (1999): Nordjyske eksportvirksomheders anvendelse af Internettet, [Firm's use of Internet in Northern Jutland] NEP-publikation no.10, Aalborg: Centre for International Studies, Aalborg University. ISSN 1397-856X

Rask, M. (1999): Små og mellemstore virksomheders internationalisering, [SMEs Internationalization - An Annotated Bibliography of Surveys and Investigations] NEP-publikation no.9, Aalborg: Centre for International Studies, Aalborg University. ISSN 1397-856X

Rask, M. (1998): Internettet i eksportens tjeneste, [Internet Servicing the Export Activities] NEP-publikation no. 7, Aalborg: Centre for International Studies, Aalborg University. ISSN 1397-856X

Rask, M. (1997): Små og mellemstore virksomheder som vindere eller tabere i økonomiens globalisering, [SMEs as Winners or Losers in the Global Economy] NEP-publikation no. 2, Aalborg: Centre for International Studies, Aalborg University. ISSN 1397-856X

Rask, Morten and Skræm, Kenneth (1997): På vej mod en konceptuel forståelse af den Internetbaserede Virksomhed, [Searching for a Conceptual Understanding of the Internetbased Company] Study Materials Series no. 11, Aalborg: Centre for International Studies, Aalborg University. ISSN 0908-1666

Rask, Morten and Skræm, Kenneth (1997): Informationssøgning på World Wide Web, [Information Searching on the Web] Study Materials Series no. 10, Aalborg: Centre for International Studies, Aalborg University. ISSN 0908-1666

Feature Articles

Andersen, P. H.; Rask, M. & Kragh, H. (2011, 14. January) Tværfaglig business skaber bæredygtig vækst : Fremtidens vindere skal kunne spotte de fælles styrker på tværs af sektorer. Børsen

Andersen, P. H., & Rask, M. (2009, 6. marts). Nye vinde over kriseramt erhvervsliv. Morgenavisen Jyllands-Posten

Rask, M. (2004, 4. juni). Vil mobilioperatørerne konkurrere på indhold?, [Do Mobile Service Providers want to compete on content?] ComputerWorld.

Ivang, R. & Rask, M. (2002, 22. juni). E-markedspladser som eksportformidler. [E-marketplaces as Export Promoters] Børsen.

Rask, M. (2000, 20. oktober). E-bogen kom, blev set og sejrede. [The E-book Came, Was Read and Conquered] Computerworld.

Teaching Cases and Notes

Rask, M. (2007). The Internationalization Process of the E-marketplace Autocom A/S. European Case Clearing House, Reference: 307-056-1 (Case).

Rask, M. (2006). The Internationalization Process of the E-marketplace EX-TRADE. European Case Clearing House, Reference nr: 306-625-1 (Case).

Rask, M. (2006). The Internationalization Process of the E-marketplace FoodIT A/S. European Case Clearing House, Reference nr: 306-617-1. 10 pp.

Rask, M. (2004). The Internationalization Process of the E-marketplace Scanmarket A/S. European Case Clearing House (Reference No. 304-586-1), 10 pp.

Rask, M & Ivang, R. (2004). Scanmarket A/S: A story about an e-Marketplace. European Case Clearing House (Reference No. 304-143-1), 14 pp.

Web Publications

UdOgSePaaWWW and UdOgSePaaWap - portals for mobile devices

Company Web Site: www.scanima.dk (Scanima A/S is a leading partner in the world of high quality mixing systems)

morten-rask.dk (My homepage - click here to see the first version...)

Teaching Experiences

Course of Lectures

First semester, at the Master of Business and Administration, International Business specialization, Aarhus School of Business: 2009- Emergence of Global Enterprise; 2004-2008 Internationalization of firms
Third semester, at the Master of Business and Administration, International Business specialization, Aarhus School of Business: 2003-2004 Seminar in Internet and entry modes
Second semester, at the Master of Business and Administration, Marketing specialization, Aalborg University: 2000-2005 Internet marketing course
Third semester, at the Master of Business and Administration, Marketing specialization, Aalborg University: 2001-2003 E-commerce course
First semester, at the MSc. Programme in International Business Economics, Aalborg University: 2001 Internet marketing course
Third semester, at the Graduate Diploma programme in Business Administration and Marketing, Aarhus School of Business: 2002 E-commerce course
University Teacher Education Program for Assistant Professors, Aalborg University: 2003-2008: Lectures in ICT in teaching

Supervision

All supervision activities are supported by an e-learning environment called "Teach" and at Aarhus School of Business also through Campusnet

MSc in International Business, Aarhus School of Business
Final theses at Bachelor of Science in Business Economics and Administration, Aarhus School of Business
MSc in IT and Communication, Aarhus School of Business
Final theses at Bachelor Program of Business Economics and Administration, Aalborg University:
MSc in International Business Economics, Aalborg University
Final theses at MSc in Business and Administration, Marketing specialization, Aalborg University
Ph.D., Aalborg University
University Teacher Education Program for Assistant Professors, Aarhus School of Business

Administrative Experiences

Reviewer at Marketing Theory

Reviewer at European Journal of International Management

Reviewer at Journal of Macromarketing

Reviewer at The 10th International Conference for Marketing and Development, Washington, DC, June 3-5, 2007

Course co-ordinator at the educational programmes in IT, Communication and Orgnization ITKO & MITKO

Reviewer at African Journal of Economic and Business Research

Reviewer at 9th International Conference on Marketing and Development

Team-member in the development of an University Teacher Education Program for Assistant Professors, Aarhus School of Business

Reviewer at Journal of Electronic Commerce in Organizations

Conference Advisor at the Conference on Telecommunication and Information Markets (COTIM2001), July 18 - 20, 2001

Research Group Memberships

2009-	Centre for Design of Global Enterprise – DoGE – is a research centre which addresses the design, organisation and strategic development of business activities spanning across multiple national contexts.
2006-2008	CORE The Centre for Organizational Renewal and Evolution (CORE) is a research centre with faculty representing the fields of international management, relationship management, network dynamics, regional and global production systems, organization theory, technology and innovation management, organizational genesis, cross cultural management, and intrapreneurship.
2001-2002	E-Business Research Forum (EBRF), Aarhus School of Business EBRF conducts research on various business aspects of e-business
1999-2003	Process Integration and Transformation based on new Networked Information Technologies (PITNIT), Aalborg University The goal of the PITNIT project is to describe, analyze and offer practical guidelines of the integration and transformation of industrial processes that is enabled by new networked information technology. The project integrates research from engineering, social sciences and information systems.
1999-	Research Institute for Telecommunications and Information Marketing (RITIM), University of Rhode Island, USA RITIM conducts research on the marketing, behavioral, organizational, and strategic aspects of the telecommunications and information technology industries
1997-2003	International Business Economics, Aalborg University The research is done within four main areas: Globalization of the Economy and Internationalization of Industries and Firms International Marketing/Market Analysis and Public Export and Investment Promotion Cultural Understanding, Intercultural Management, and International Organizational Development. International Business in a Meta-Theoretical Perspective.
1997-1999	Nordjyllands Eksport Profil (NEP), Aalborg University The export profile of North Jutland (NEP) was a three-year project analyzing patterns of internationalization, export and competitiveness within the Danish North Jutland region. Four main themes are pursued: Patterns of internationalization and export, the relationship between competitiveness and innovation, the application of Internet practices in marketing and market analysis, and the role of export promotion policy schemes